Revolutionizing Pleasure: The Sona Cruise by Filip Sedic

Challenging Assumptions and Redefining Personal Massagers

Introducing the Sona Cruise, a groundbreaking personal massager designed by Filip Sedic. This innovative design, inspired by the misunderstood clitoris, aims to empower individuals and challenge gender inequality. With unique features and advanced technology, the Sona Cruise is not just a sex toy, but a symbol of cultural change.

The Sona Cruise is a sonic massager that stimulates 75 percent more of the clitoris than traditional designs. It features Cruise Control, a technology that reserves 20 percent of the device's full power during normal use, unleashing that extra power when the motor begins to drop it. This ensures consistent intensity, addressing the most common complaint against pleasure products. Crafted from silicone ABS with a matte and glossy finish, the Sona Cruise is as aesthetically pleasing as it is functional.

Measuring 115 x 50 x 56mm and weighing 116g, the Sona Cruise is compact and lightweight. It has a battery life of one hour, a standby time of 90 days, and a maximum noise level of 50 dB. The device is operated through a 3-button interface, offering 8 modes for a customizable experience.

Unlike conventional pleasure products, the Sona Cruise stimulates the entire clitoris, not just the external part. It transmits waves through the air, rather than direct contact with the body, allowing for longer, multiple uses without the need for a break. This unique interaction was achieved after years of research, with the subwoofer pad of a speaker serving as inspiration.

The Sona Cruise project began in 2014 and was launched on October 10th, 2017. The design process was not without its challenges. Traditional vibrating motors were replaced with world-first sonic technology. A sonic 'pad' in the 'mouth' of the Sona creates sonic pulses that reverberate into the clitoris and are transmitted throughout its entire body.

The Sona Cruise has been recognized for its innovative design, winning the Golden A' Beauty, Personal Care and Cosmetic Products Design Award in 2019. This prestigious award is granted to outstanding creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics.


Project Details and Credits

Project Designers: Filip Sedic
Image Credits: LELO Creative Team
Project Team Members: Filip Sedic
Project Name: Sona Cruise
Project Client: Filip Sedic


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